Bootstrapping / GTM Strategy Beginner

25 ChatGPT prompts for bootstrapped founders to plan a 90-day go-to-market

You have a product, a savings account, and about 90 days before panic sets in. That’s the window we’re going to plan for. This is a practical, no-fluff playbook of ChatGPT prompts for bootstrapped 90-day GTM that turns an empty Notion doc into a real, week-by-week go-to-market plan you can actually ship.

I’ll show you the 3-pillar GTM blueprint I use with early-stage founders, the 25 prompts that fill it, a comparison table mapping prompts to weeks 1-4, 5-8, and 9-12, and a calendar you can paste into Google Calendar right now. You’ll also get 10 People Also Ask answers, a common-mistakes section, and a sources list with every URL verified by hand.

Let’s go.

Pull quote: “In 2026, the founders who win their first 1,000 users aren’t outspending competitors - they’re out-structuring them. A 90-day GTM plan is the structure.” - adapted from distribution-first GTM thinking, Lenny’s Newsletter and Elena Verna’s Growth Scoop, both updated in 2026.

TL;DR - the 90-day GTM in one screen

If you only have 60 seconds:

A go-to-market strategy is the plan a company uses to bring a new product to customers and win against competitors (Wikipedia, GTM, last edited May 27, 2026).
The 3 pillars are Audience, Channel, and Offer. Nail all three in 90 days or none of them matter.
Use the 25 prompts below in order. Weeks 1-4 = Audience + Offer. Weeks 5-8 = Channel + Content. Weeks 9-12 = Distribution + Iteration.
Distribution beats product polish. Build in public, ship a Product Hunt launch, and write one thread per week.
Measure weekly with the Sean Ellis growth model and the AARRR (Pirate Metrics) framework.
One big number: Lenny’s Newsletter (Mar 24, 2026) reports 7,300+ open PM roles and 67,000+ open eng roles globally - there has never been a more distributed buyer base, and that fragmentation favors bootstrappers.

Why 90 days is the new 12 months

A year-long GTM plan is a diary entry. A 90-day GTM plan is a commitment device.

Two reasons it works in 2026:

AI shortened the build cycle to weeks, not quarters. Claire Vo’s OpenClaw guide (Mar 31, 2026, Lenny’s Newsletter) shows a single founder running nine AI agents. If your ship time is two weeks, your planning window has to be tighter than your shipping window.
Paid CAC is no longer an option for early bootstrappers. With thousands of indie products launching on Product Hunt and Indie Hackers every month, the only durable channel is owned distribution: an email list, a small but real audience, and one or two community homes.

The math is brutal and clarifying: if you can’t get to $1k MRR in 90 days with distribution-first tactics, something is wrong with the offer, not the calendar.

Pull quote (stat): “The number of open PM roles at tech companies hit 7,300+ in early 2026, 75% above the 2023 low.” - Lenny’s Newsletter, Mar 24, 2026. Translation: there are more potential buyers, but they’re spread across more tools. Distribution is the only way to find them.

The 3-pillar GTM blueprint: Audience, Channel, Offer

A go-to-market (GTM) strategy is “a plan of an organization using outside resources to deliver their unique value proposition to customers and to achieve a competitive advantage” (Wikipedia, Go-to-market strategy).

Strip the corporate out, and you get three questions:

Audience - Who is the one specific person who needs this, today, badly enough to pay?
Channel - Where do they already hang out, and can you reach them without paying?
Offer - What’s the price, the promise, and the proof?

The mistake 80% of bootstrappers make is starting with the product. Don’t. Start with the audience. The prompts in prompts 1-4 are all about pinning down that one human. The channel prompts (5-9) follow. The offer (refined in prompts 10-14) ties it together. Distribution (15-19) is the muscle. Measurement (20-25) is the steering wheel.

That’s the whole blueprint. Now the prompts.

Section 1: ICP & offer framing prompts (Prompts 1-4)

A strong Ideal Customer Profile (ICP) is a one-page document that names the buyer, their job-to-be-done, and the trigger event that makes them buy this week. The first four prompts build that doc in about an hour.

Prompt 1 - The “Find the bleeding neck” ICP prompt

Purpose: Most founders describe a market (“small business owners”). This prompt forces ChatGPT to find a specific human with a specific urgent pain. Use it before you write a line of copy or build a landing page.

The prompt:

Act as a GTM strategist for bootstrapped SaaS founders. I'm building
[PRODUCT NAME]. It does [ONE-LINE DESCRIPTION]. Price point is $[X]/mo.

Do the following in order:
1. List 6 plausible ICPs, ranked by likelihood of paying in the first
   30 days of launch. For each, give: a 1-sentence persona summary,
   the "bleeding neck" pain (the thing that costs them money or sleep
   THIS WEEK), and the trigger event that makes them search for a
   solution right now.
2. Pick the single best ICP and explain in 3-4 sentences why they beat
   the others on speed-to-revenue, not total market size.
3. Give me the 5 exact Reddit subreddits, 3 LinkedIn search strings,
   and 2 X/Twitter follow lists where this ICP is most active and
   reachable without paid ads.
4. Output a 1-page ICP brief I can paste into Notion, with sections:
   Persona, Bleeding Neck, Trigger Event, Watering Holes, Watering
   Hole Hours, In Their Words (3 verbatim quotes you infer from common
   patterns in this segment).
Do not use generic advice. Be specific to my product.

Example output (truncated):

Best ICP: “Maya, 34, content lead at a Series A B2B SaaS. She ships 4 LinkedIn posts/week on behalf of her founder. Her bleeding neck: she lost a draft last week to a doc crash, and her founder asked why a post was late. Trigger event: end-of-quarter content review. Watering holes: r/marketing_ops, r/B2BSaaS, LinkedIn ‘Content Strategy’ group, X list ‘B2B content leads’.”

Pro tips:

Run this prompt 3 times with slightly different angles. The third response is usually the sharpest.
After you get the output, paste the “In Their Words” section back into ChatGPT and ask it to rewrite the quotes more painfully. Vivid quotes beat generic ones.
If the bleeding neck isn’t acute enough, your product is too broad. Tighten the description and re-run.

Prompt 2 - The Sean Ellis “must-have” survey prompt

Purpose: Sean Ellis proved that the question “How would you feel if you could no longer use this product?” separates companies that grow from companies that stall. The 40% “very disappointed” threshold is the famous benchmark. Use this prompt to design a 5-question survey you can send to your first 30 users.

The prompt:

I'm using the Sean Ellis "must-have" test to validate [PRODUCT NAME]
for bootstrapped SaaS. The product does [DESCRIPTION]. My target
user is [ICP FROM PROMPT 1].

Write me:
1. A 5-question Typeform-ready survey (each question with 2-4 answer
   choices in plain language, not jargon). Include the must-have
   question, the main benefit question, the persona question, the
   price-sensitivity question, and a referral question.
2. A short, warm, 80-word recruitment email I can send to 50 people
   from my personal network, asking them to forward it to ONE person
   who fits the persona.
3. A scoring rubric so I can decide within 24 hours of closing the
   survey whether my "very disappointed" rate is at, above, or below
   the 40% threshold. Include the specific action to take for each
   scenario.
4. A short "thank you" reply for respondents, with a single soft
   CTA to try the product - no hard sell, no discount ladder.
Keep total length under 600 words. I want to ship this today.

Example output (excerpt):

Question 1: “If [Product] disappeared tomorrow, how would you feel?” A) Very disappointed · B) Somewhat disappointed · C) Not disappointed.

Scoring: ≥40% A = strong PMF, ship the GTM. 25-40% A = iterate on the core use case. <25% A = do not launch publicly; re-do Prompt 1.

Pro tips:

Send to 30 people minimum. Below 30, the % is too noisy to act on.
Tag every respondent by source. The 40% threshold is the average - sometimes a niche segment scores 60% and that becomes your real beachhead.
If you can’t get 30 respondents, your ICP list (Prompt 1) is too narrow. Widen, don’t lower the bar.

Prompt 3 - The “unfair offer” framing prompt

Purpose: An offer is not your product. It’s the bundle of product, price, guarantee, and bonus that makes saying “no” feel dumb. This prompt forces ChatGPT to design three offers and stress-test them.

The prompt:

I'm a bootstrapped founder. I need an unfair offer for [PRODUCT NAME].
Here is the product: [DESCRIPTION].
Here is the ICP: [PASTE ICP FROM PROMPT 1].
My cost to deliver is roughly $[X]/user/mo.

Design 3 offers:
- Offer A: "Safe" - the standard SaaS monthly plan, $X/mo.
- Offer B: "Magician" - a high-ticket bundle with a done-for-you
  component, priced at 3-5x Offer A. Explain who buys this and why
  it doesn't cannibalize A.
- Offer C: "Trojan Horse" - a free or $1 lead magnet that pulls
  ICPs into my funnel and naturally upgrades to A or B. Must be
  useful enough to be shared.

For each offer give:
- The headline (max 8 words)
- The 1-sentence subhead
- The 3-bullet "what you get" list
- The guarantee (refund window, scope, any friction reduction)
- A "why it's unfair" note (the asymmetry that makes it a no-brainer)
- The most likely objection, and the 1-sentence rebuttal

End with a recommendation: which offer to lead with in week 1 of
the 90-day GTM, and which to keep in reserve.

Example output (excerpt):

Offer A: “Ship your first 10 LinkedIn posts in 30 days. $29/mo, cancel anytime.” Why it’s unfair: most ghostwriters charge $2,000. The asymmetry is 70x.

Pro tips:

The “Trojan Horse” offer is the most important for bootstrappers with no list. A great free tool becomes your SEO and word-of-mouth engine.
Run the “most likely objection” lines through a 5-minute customer interview. If three people flinch, you have to fix the offer, not the copy.
The guarantee is the most-skipped element. Don’t skip it. A 14-day “no questions asked” refund removes 50% of buying friction.

Prompt 4 - The pricing-tier stress test prompt

Purpose: Pricing is the offer’s load-bearing wall. Get it wrong and CAC payback stretches from 6 to 18 months. This prompt gives you a defensible 3-tier structure with the math to back it.

The prompt:

I'm pricing [PRODUCT NAME] for a bootstrapped launch. My ICP is
[PERSONA]. My current plan is $[X]/mo. My cost to serve is $[Y]/user/mo.
My target gross margin is 80%.

Build me a 3-tier pricing table. For each tier give: name, price
(monthly + annual with the % discount), the 3-5 features included,
the feature intentionally excluded (to anchor the next tier up), the
target conversion rate from free→paid, and the target LTV:CAC ratio.

Then write a 1-paragraph "Positioning" memo explaining how this
ladder compares to the 2-3 named competitors I'll list here:
[COMPETITOR 1], [COMPETITOR 2], [COMPETITOR 3]. Where am I cheaper
and where am I more expensive, and is that defensible in 2 sentences?

End with a "kill criteria" list: 3 numbers I should look at 30 days
post-launch to decide whether to raise, lower, or restructure pricing.

Pro tips:

Anchor the middle tier. Most buyers pick the middle. Price it for the value, not the discount.
Add a usage-based element only if your costs scale with usage. If they don’t, predictable flat pricing wins for bootstrappers.
Annual plans are a cash-flow hack for bootstrappers. A 10-15% discount in exchange for 12 months of runway is almost always worth it.

Section 2: Channel-fit & Bullseye prompts (Prompts 5-9)

The Bullseye Framework (originally from the book Traction by Gabriel Weinberg) asks you to brainstorm 20 channels, rank them, test the top 3, and double down on the winner. These prompts run that framework in an afternoon.

Prompt 5 - The Bullseye brainstorm prompt

Purpose: Get to 20 channel ideas in 10 minutes. Then ruthlessly cut to 3.

The prompt:

I'm using the Bullseye Framework for [PRODUCT NAME] targeting
[ICP]. My unfair offer is [PASTE OFFER C FROM PROMPT 3].

Generate 20 channels across these 6 categories:
1. Organic social (X, LinkedIn, TikTok, YouTube, Reddit, etc.)
2. Earned media (newsletters, podcasts, Product Hunt, Hacker News)
3. Community (Slack groups, Discords, Subreddits, Indie Hackers)
4. SEO (programmatic, comparison pages, listicles)
5. Partnerships (integrations, affiliates, co-marketing)
6. Outbound (cold email, LinkedIn DMs, warm intros)

For each, give: the channel name, a 1-line description of how the
ICP uses it, a 1-10 score for "speed to first 10 users" and
"speed to first 100 users," and a 1-5 score for "effort to start."

End with the top 3 channels by combined score, and a 1-sentence
hypothesis for each: "I believe [X] will get us [Y] users in [Z]
days because [reason]."

Pro tips:

The “speed to first 10” score matters most for bootstrappers. You need early wins to stay motivated.
Don’t pick a channel you secretly hate. The best channel is the one you’ll show up to in month 3.
Score effort honestly. “Buy Google ads” is effort-to-start of 1, but the actual effort to keep it running is 9. Write both.

Prompt 6 - The X/Twitter (and LinkedIn) content pillar prompt

Purpose: Most founders post randomly. Pillar-based posting compounds. This prompt designs 3-5 content pillars you can rotate for 90 days without running out of ideas.

The prompt:

I'm building in public on X and LinkedIn for [PRODUCT NAME]. My
ICP is [PERSONA]. My unfair offer is [OFFER].

Design 5 content pillars. For each pillar give:
- A 2-word pillar name
- The audience pain it addresses
- 10 specific post hooks (first-line openers) that would work
  in 2026 - short, punchy, no corporate tone
- The format mix (text, screenshot, thread, video, poll)
- A "best time to post" hint based on where the ICP scrolls

Make sure the 5 pillars together cover: building in public, customer
results, opinion/contrarian takes, educational how-tos, and personal
founder story. No pillar should be more than 30% of the calendar.

End with a 30-day sample calendar (date not required) showing how to
rotate the pillars without looking repetitive.

Pro tips:

Pillar #1 should always be “behind the scenes / build in public.” It compounds trust fastest.
Steal the format, not the words, from any creator you admire. The format is reusable; the words are not.
The 30-day calendar is a forcing function. If you can’t fill 30 days with these pillars, your pillars are too narrow.

Prompt 7 - The Product Hunt launch brief prompt

Purpose: A Product Hunt launch is a single-day event that can deliver 500-2,000 signups if prepped correctly. Use this prompt 4-6 weeks before launch.

The prompt:

I'm launching [PRODUCT NAME] on Product Hunt in 6 weeks. The product
[DESCRIPTION]. ICP is [PERSONA]. I want to hit the top 5 of the day.

Write me a complete launch brief with:
1. The Hunter strategy: 3 named ideal hunters (with their follower
   counts and why they'd say yes to me). Include the exact DM I would
   send each one, 80 words max.
2. The asset checklist: tagline (max 60 chars), 3-sentence description,
   first comment (the founder story), 5-tweet thread, 4-image carousel,
   and a 30-second demo video script.
3. The 14-day countdown plan: what to do each day from T-14 to launch
   day, including the email to my list, the LinkedIn post cadence,
   and the Slack/Discord announcements to community owners I've
   built relationships with.
4. The launch-day minute-by-minute schedule from 12:01am PT (the
   reset) to end of day. Include 3 contingency plans for: slow
   morning, mid-day plateau, and a competitor launching same day.
5. The 7-day post-launch follow-up plan. Most signups come in days
   2-7, not day 1. Include the email sequence (3 emails) and the
   "thank you hunters" outreach.

Keep the whole thing under 1,200 words. Ship-ready language only.

Pro tips:

The Hunter matters more than the product for top-5 placement. Find someone whose audience IS your ICP.
The first comment is the most-skipped asset. It’s also the most important. Write it from the heart, not from positioning.
Email your list the night before, not the morning of. They should be ready to upvote before 12:01am PT.

Prompt 8 - The cold outreach prompt that doesn’t feel cold

Purpose: A real channel for bootstrapped B2B. The trick is making the first message feel like a gift, not a pitch.

The prompt:

I'm doing cold outreach on LinkedIn and email to 50 potential
customers of [PRODUCT NAME]. ICP is [PERSONA]. My unfair offer is
[OFFER].

Write me:
1. A 3-touch sequence (Day 1, Day 4, Day 10) for cold LinkedIn DM.
   Each DM must: be under 60 words, mention something specific to
   the recipient's company, name a real cost they're probably paying
   today, and end with a soft question (not a demo ask).
2. A 3-email cold email sequence. Subject line under 50 chars, body
   under 90 words, single CTA per email. Personalization slot marked
   with [BRACKETS]. No "Hope this finds you well."
3. A "trigger event" list: 5 specific recent events that, if I see
   them publicly at a target company, would justify a 4th message.
   Examples: new VP of Marketing, a funding round, a job posting
   for the role I solve for.
4. A polite breakup message for non-responders after Day 14. Short,
   warm, no guilt.
5. A simple tracking sheet structure (Google Sheets columns) so I
   can log sends, opens, replies, and meetings without a CRM.

Pro tips:

The “specific cost they’re paying today” line is the entire game. If you can’t name it, you don’t know your ICP well enough. Re-run Prompt 1.
Day 4 should be value, not a nudge. Send a relevant case study or a 2-minute Loom.
Personalize the first 5 words, nothing else. Beyond that, it’s diminishing returns.

Prompt 9 - The community & Build in Public prompt

Purpose: Build in Public is the practice of sharing your startup’s metrics, decisions, and mistakes publicly. It works because buyers trust founders they can see. This prompt designs your 90-day BIP ritual.

The prompt:

I'm going to "Build in Public" for 90 days to support the GTM of
[PRODUCT NAME]. ICP is [PERSONA]. My unfair offer is [OFFER].

Design me a 90-day Build in Public rhythm:
1. The weekly posting cadence across X, LinkedIn, and Indie Hackers.
   Specify which days for which platform and the format per day.
2. The 4 weekly "ritual posts" (think: Monday metrics, Wednesday
   customer story, Friday lesson, Sunday experiment).
3. A monthly "long-form" piece (2,000+ words) for Indie Hackers
   or my own Substack. Give me 3 month-1 topic ideas.
4. The "transparency budget" - what metrics I will and will not
   share publicly, and how to talk about failure without sounding
   either arrogant or self-pitying.
5. The 5 anti-patterns to avoid (e.g., fake vulnerability,
   engagement bait, posting only wins, never sharing revenue).
6. A simple KPI: how to know by Day 30 whether Build in Public
   is working for ME, vs. just being busy work. Two leading
   indicators, two lagging ones.

Tone: honest, specific, no LinkedIn-bro energy.

Pro tips:

The transparency budget is the hardest part. Decide upfront what you will and won’t share, then update it as you get comfortable.
Post the ugliest metric. “MRR: $42, churned 1 customer, 12 trials” beats “MRR up 8% WoW!” every time.
If a ritual post gets 2 likes in 4 weeks, drop it. Replace with something else. Don’t grind on a format that isn’t working.

Section 3: Content & community prompts (Prompts 10-14)

Content is the cost-of-entry for a bootstrapped GTM. These prompts turn ChatGPT into your editor, ghostwriter, and community manager.

Prompt 10 - The “1 long-form piece per week” prompt

Purpose: Long-form builds SEO authority and gives you 10 derivative posts from one piece. This prompt plans the piece, the outline, the meta, and the derivatives.

The prompt:

I need to ship one 1,500-2,000 word blog post per week for
[PRODUCT NAME]'s GTM. Topic this week: [TOPIC]. Target keyword:
[KEYWORD]. ICP: [PERSONA].

Produce:
1. 5 alternate titles, each under 60 chars, that include the
   keyword naturally (no stuffing).
2. A meta description under 155 characters with the keyword in
   the first 100 chars.
3. A detailed outline (H1, H2s, H3s) with the word count budget
   for each section. Include one "extractable answer" sentence
   at the top of each H2 (the AEO snippet).
4. The intro (150 words) in first-person founder voice, no
   corporate fluff. Use one specific, real number.
5. The conclusion with a soft CTA to the product - never a
   hard sell. The CTA should match the topic.
6. A list of 10 derivative posts (tweets, LinkedIn posts, Reddit
   answers) I can pull from this one piece. 1-line description
   for each.
7. Internal link targets: 3-5 existing posts/pages on my site I
   should link to and from.

Tone: knowledgeable friend explaining out loud. No em dashes
used as a crutch. No "in today's fast-paced world."

Pro tips:

The extractable answer sentence is the secret to ranking in Google’s AI Overviews. Make it sound like a literal answer.
The “1,500-2,000 words” range is the sweet spot for ranking on long-tail keywords without writing a book.
Always write the meta description yourself. ChatGPT’s defaults are generic.

Prompt 11 - The lead magnet / Trojan Horse prompt

Purpose: A great free tool is the most powerful bootstrapped GTM weapon. It pulls SEO, gives a free trial of your product’s value, and creates shareable assets. This prompt designs the lead magnet end-to-end.

The prompt:

I want to build a free lead magnet (Trojan Horse offer) for
[PRODUCT NAME]. ICP is [PERSONA]. My paid product is [OFFER].

Design 3 lead magnet concepts. For each give:
- Format (calculator, template, swipe file, mini-tool, quiz, etc.)
- The specific URL slug and the tool to build it on
  (e.g., a Carrd landing page with a free Notion template,
  or a Framer calculator)
- The 5-step user flow from landing to conversion
- The 3 follow-up emails (Day 0, Day 3, Day 7)
- A "viral hook" - why someone would share it with a peer
- A scoring rubric: how to tell in 30 days if it's pulling
  qualified leads vs. tire-kickers

Recommend 1 to build first based on speed-to-ship and
quality-of-lead trade-off.

Pro tips:

A calculator that returns a number personalized to the user converts 2-3x better than a generic PDF.
The Notion template route is cheapest and ships in a day. Use Notion and a free Carrd or Framer landing page.
Tag every lead magnet signup with UTM parameters. You’ll thank yourself in 60 days.

Purpose: A weekly newsletter compounds faster than any social channel. This prompt designs your 8-week editorial calendar and a reusable template.

The prompt:

I'm starting a weekly newsletter on [PLATFORM: Beehiiv, Substack,
ConvertKit, Ghost] for [PRODUCT NAME] and my broader
[NICHE] audience. ICP is [PERSONA]. My unfair offer is [OFFER].

Design:
1. The newsletter name, tagline, and positioning in 1 sentence.
2. The 4 recurring sections (e.g., "What I shipped," "1 lesson,"
   "1 tool," "1 ask").
3. An 8-week editorial calendar with specific topic ideas for
   each week. Tag each with: Educational / Story / Product /
   Curated. Aim for 40% Educational, 25% Story, 20% Product,
   15% Curated.
4. The reusable email template (subject line formula, preview
   text formula, opening 2 lines, body structure, CTA).
5. The growth loop: how every newsletter issue should drive
   1 new subscriber, 1 referral ask, and 1 product trial.
6. The 3 numbers to track weekly: open rate, click rate,
   new subscribers net of churn.

Length: every issue under 600 words. No images except 1
header graphic. Link out generously.

Pro tips:

The “1 ask” section is the difference between a newsletter and a feed. Always ask for one specific thing.
30%+ open rate is realistic for under-1k lists. 40%+ is great. Don’t obsess over 20% - your list will grow into better rates.
Send the same day every week. Pick a time your ICP reads email. Tuesday 7am local is the safest bet for B2B.

Prompt 13 - The customer interview prompt

Purpose: 5 customer interviews in week 2 will save you 5 months of building the wrong thing. Use this prompt to script the call, take notes, and synthesize insights.

The prompt:

I'm doing 5 customer interviews this week for [PRODUCT NAME]. ICP
is [PERSONA]. The product does [DESCRIPTION]. I want to validate
the offer from Prompt 3 and find 2-3 marketing messages that
actually resonate.

For each interview (30 min, recorded with permission):

1. The 8-question script in this exact order. Each question must
   be open-ended, never leading, and avoid product words for the
   first 4 questions:
   Q1: Walk me through the last time you tried to [JOB-TO-BE-DONE]
       without a tool. What happened?
   Q2: How often does this come up?
   Q3: What does it cost you in time/money/stress when it goes wrong?
   Q4: What have you tried so far? What did you like or hate?
   Q5: If a tool could do this perfectly, what would change for you?
   Q6: How would you search for that tool today? Exact search bar.
   Q7: Show the product. Watch silently. Ask: "What's the first
       thing you'd want this to do differently?"
   Q8: "If I built a [PROPOSED OFFER] for $[X], would you pull
       out your wallet today?" Wait 5 seconds.

2. The note-taking template (markdown) so I capture quotes verbatim.

3. The post-interview synthesis: a 1-page brief that turns 5
   interviews into: top 3 pains (with frequency), top 3 desired
   outcomes, exact language customers used, objections to address
   in copy, and a "ship it / iterate / kill it" recommendation.

Tone: warm interviewer, not a salesperson. No leading questions.

Pro tips:

The “exact search bar” question (Q6) is gold. Use the exact phrases as your SEO keywords.
Q7’s “watch silently” is the most underrated move. People will tell you what’s wrong without you asking.
Pay customers for interviews ($50 Amazon card) or offer lifetime access. Free trials don’t motivate honest feedback.

Prompt 14 - The SEO / GEO prompt for Answer Engines

Purpose: Generative Engine Optimization (GEO) is the practice of making your content citable by ChatGPT, Perplexity, Claude, and Google AI Overviews. This prompt designs a content cluster that ranks in both classic and AI search.

The prompt:

I want to rank in Google AND get cited in ChatGPT, Perplexity, and
Google AI Overviews for [PRODUCT NAME]. My core topic cluster is
[TOPIC]. My ICP is [PERSONA].

Design a 12-article content cluster:
1. The 1 "pillar" article (3,000+ words, definitive guide).
2. The 8 supporting articles (1,200-1,800 words each, all
   interlinked). Each must answer a People Also Ask question
   in the first 80 words.
3. The 3 "comparison" articles (e.g., "[Product] vs [Competitor]")
   that target high-intent searchers.

For each article, give:
- Target keyword
- 3 PAA questions it answers (in the exact phrasing real humans
  would ask)
- The 1-sentence "extractive answer" that AI engines will quote
- 3 internal links to other articles in the cluster
- 2 authoritative external sources to cite (e.g., Wikipedia,
  Gartner, government data)

Then write the GEO checklist: 10 specific on-page techniques
that increase the chance of being cited by AI Overviews and
LLM-driven search. Include schema markup types I should add
(FAQ, HowTo, Product, Organization) and which pages get which.

Pro tips:

The extractive answer is everything. If you can’t state the answer in one sentence, the article won’t be cited.
Wikipedia is a citation magnet for AI Overviews. Link to it once per article on a non-trivial claim.
Don’t skip schema markup. FAQ schema in particular is heavily scraped by LLM-based search.

Section 4: Distribution & launch prompts (Prompts 15-19)

Distribution is the entire game. These prompts put your product in front of the right people in week 5-8.

Prompt 15 - The Product Hunt, Hacker News, and Reddit “three-venue” launch prompt

Purpose: Most launches target one venue. Winners run three at once, sequenced. This prompt designs the calendar and the angle for each.

The prompt:

I'm launching [PRODUCT NAME] across Product Hunt, Hacker News, and
one niche subreddit simultaneously. The product [DESCRIPTION]. ICP
is [PERSONA].

For each venue, design:
1. The exact title (PH: 60 chars max, HN: 80 chars max,
   Reddit: follows subreddit conventions, usually a question or
   "Show HN: I built...")
2. The first-comment / post body in 3 versions (short, medium,
   long). Each must answer: who built it, who it's for, why now,
   and what's the catch.
3. The asset list (screenshots, GIFs, demo video, GitHub link).
4. The "engagement bait-free" engagement plan: how to respond
   to comments for the first 24 hours without sounding like
   a marketing team.
5. The KPI for each venue: PH target rank, HN target points,
   Reddit target upvote ratio. Include what to do if you're
   below target by hour 6.

Then write the cross-venue sequencing: which venue launches first,
which gets the "we just hit #X on PH" boost post, and which gets
the case study follow-up 7 days later.

Pro tips:

HN hates marketing speak. Be brutally honest about limitations.
A 1-minute demo GIF beats a 5-minute video on every venue.
Cross-posting identical copy across all three is a mistake. Each community has its own tone.

Prompt 16 - The email launch sequence prompt

Purpose: Your email list is your highest-converting channel by 10x. This prompt designs a 5-email launch sequence for a new product, feature, or milestone.

The prompt:

I have [NUMBER] subscribers on [PLATFORM]. I'm launching [WHAT -
new product, major feature, milestone like $10k MRR] to this list
and want to convert at >5% to a free trial.

Write a 5-email sequence (Day 0, 2, 4, 7, 10). For each email:
- Subject line (under 50 chars, no ALL CAPS, no spam triggers)
- Preview text (under 90 chars)
- Opening line (1 sentence, no "Hey [First Name]," - use a hook)
- Body structure (3 short paragraphs max, scannable)
- Single CTA (button copy under 5 words, with the destination
  page purpose in 1 line)
- Send time (recommend per ICP)
- "If they click but don't convert" follow-up (Day +1 after click)

Total sequence length: under 1,500 words across all 5 emails.
Voice: founder-first-person, no marketing-team tone.

Pro tips:

Email 1 should never pitch. It should tell a story. The pitch lives in email 3 or 4.
The “if they click but don’t convert” follow-up is the highest-ROI email in the sequence.
Don’t use the same CTA twice. Mix “see the demo,” “start free,” “reply and tell me what you think.”

Prompt 17 - The partnership & integration prompt

Purpose: Partnerships are the highest-leverage distribution channel for bootstrappers, and the most under-used. This prompt finds 10 potential partners and writes the pitch.

The prompt:

I want to launch a partnership / integration program for
[PRODUCT NAME]. ICP is [PERSONA]. My unfair offer is [OFFER].

Find me 10 potential partner categories (not specific companies
yet - categories) and within each, the 2-3 specific integration
or co-marketing plays that would work. Examples of plays:
- Native integration into their product
- Co-branded content (webinar, ebook, podcast swap)
- Affiliate program (with the right commission structure)
- Bundle offer (their product + yours at a discount)
- Shared lead magnet
- Newsletter swap
- Slack/Discord community cross-promo
- Conference co-sponsorship

Then for the top 3 plays, write:
- The ideal partner profile (size, ICP overlap, tech stack)
- The exact outreach email (under 120 words, 1 ask, no
  "I'd love to pick your brain")
- The 1-page partnership one-pager I can attach (value for them,
  value for me, mechanics, economics, timeline)
- The 3 KPIs to track: inbound leads, activated users, revenue
  share, brand mentions

Pro tips:

The best partner is one whose users are adjacent to yours, not identical. Overlap in ICP means they could just build it themselves.
A 30% revenue share is the standard starting point for affiliates. For co-marketing, barter (their audience for your audience) is the cleanest first deal.
Always have a written one-pager. Founders at small companies will say yes faster to “send me a doc” than to a meeting request.

Prompt 18 - The AppSumo / lifetime deal prompt

Purpose: AppSumo and similar LTD (lifetime deal) marketplaces can deliver 500-5,000 users in a weekend, but only for the right product. Use this prompt to decide if it’s worth it and how to structure the deal.

The prompt:

I'm considering running a lifetime deal (LTD) on AppSumo or a
similar marketplace for [PRODUCT NAME]. ICP is [PERSONA]. My
current MRR is $[X] and my goal is to grow to $[Y] MRR in 90 days.

Analyze:
1. Fit score (1-10): how well does my product fit an LTD audience
   vs. a traditional SaaS buyer? Give 3 reasons.
2. Revenue math: model 3 scenarios (500, 2,000, 5,000 LTD sales)
   at price points $[A], $[B], $[C]. Show cash received, support
   burden, hosting cost, expected refund rate, and net 12-month
   impact on MRR.
3. Cannibalization risk: how do I prevent LTD buyers from being
   the only users and pushing away paying SaaS customers?
4. The "Tier 1 / Tier 2 / Tier 3" deal structure I should pitch
   to AppSumo. What features go in each tier, and which should
   be SaaS-only?
5. Post-LTD nurture: the 6-month email sequence to convert LTD
   users to annual subscribers. Topic ideas for each month.

Give a clear recommendation: do the LTD, don't do it, or run a
small private LTD first as a test.

Pro tips:

LTDs work best for tools with low marginal cost (most SaaS) and worst for tools with high support burden (agencies, custom services).
The most common mistake is pricing too high. LTD buyers expect 70-90% off your “real” price.
Always have a sunset clause: “Lifetime” with a feature cap or a defined end-of-upgrades date is cleaner.

Prompt 19 - The PR / earned media prompt

Purpose: A single mention in a relevant newsletter (think: Lenny’s Newsletter if you’re in product, or a niche newsletter in your space) can drive more signups than a month of paid ads. This prompt finds the right targets and writes the pitch.

The prompt:

I want to get earned media coverage for [PRODUCT NAME]. ICP is
[PERSONA]. The hook I think journalists/newsletter writers will
care about is [HOOK IDEA].

Build me:
1. A target list of 20 outlets (newsletters, podcasts, niche
   publications, Substacks). For each: name, audience size
   estimate, contact method, the specific writer/reporter who
   covers my beat, and a 1-line reason they're a fit.
2. The pitch email (under 130 words) that I can personalize for
   each outlet. Subject line formula, opening hook, the news
   angle, the 1-line about the founder, the asset (data, study,
   screenshot), and the CTA.
3. The "exclusive" pitch variant - how to offer one outlet an
   exclusive and which one to choose.
4. The press kit 1-pager: tagline, 3-sentence description, key
   metrics, founder bio, 3 high-res screenshots, customer quotes.
5. The follow-up cadence: Day 3, Day 7, Day 14 - short, no
   pressure, no guilt. Then a 90-day re-pitch plan with a new
   angle each time.

Voice: respect the journalist's time. No fake urgency.

Pro tips:

The news angle is the whole game. “We’re a new SaaS” is not news. “We replaced X with Y and saved our customers 40%” is news.
A single tweet from the right founder (e.g., a known indie hacker) can outperform a Tier-1 outlet mention. Build the relationship before you need it.
Always offer something exclusive. Reporters ignore generic pitches. Reporters reply to exclusives.

Section 5: Measurement & iteration prompts (Prompts 20-25)

Without measurement, you’re guessing. The last 6 prompts give you a weekly operating rhythm that turns data into decisions.

Prompt 20 - The AARRR (Pirate Metrics) dashboard prompt

Purpose: AARRR stands for Acquisition, Activation, Retention, Revenue, Referral - Dave McClure’s framework for measuring a product’s full funnel. This prompt turns it into a one-page dashboard you can update every Friday.

The prompt:

I'm building a weekly AARRR (Pirate Metrics) dashboard for
[PRODUCT NAME]. ICP is [PERSONA]. Current stage: [PRE-LAUNCH /
LAUNCH / POST-LAUNCH].

Design:
1. The 5 funnel stages with the single most important metric
   for each, plus 2 supporting metrics:
   - Acquisition (e.g., unique visitors, traffic sources)
   - Activation (e.g., signed up, completed onboarding,
     reached "aha" moment)
   - Retention (e.g., D7, D30, D90 returning user rate)
   - Revenue (e.g., MRR, ARPU, LTV, gross margin)
   - Referral (e.g., viral coefficient, NPS, referral rate)
2. A "good / okay / bad" benchmark for each metric, calibrated
   for a bootstrapped SaaS at my stage. Be specific - give
   numbers, not "high is good."
3. The 1-page Notion template structure, with formulas for
   derived metrics (LTV:CAC, magic number, payback months).
4. The Friday 30-minute review ritual: what to look at first,
   second, and third. What 1 question to ask yourself at the
   end of every review.
5. The "kill it" criteria: which metric, at what threshold,
   should make me kill a channel, an offer, or a feature.

Pro tips:

The “single most important metric” is the one you’ll actually look at. Two metrics is OK. Five is a dashboard you’ll ignore.
D7 retention is the leading indicator. If D7 is below 20%, no amount of acquisition will save you.
Update the dashboard every Friday at the same time. Make it a habit, not a chore.

Prompt 21 - The Sean Ellis growth model experiment prompt

Purpose: The Sean Ellis growth model says sustainable growth comes from a high-product-quality score (≥40% “very disappointed”) plus a growth loop that turns one user into >1. This prompt designs your first 3 growth experiments.

The prompt:

I'm applying the Sean Ellis growth model to [PRODUCT NAME].
My ICP is [PERSONA]. My current "must-have" survey score is
[X]%. I have [Y] active users.

Design 3 growth experiments to run in the next 30 days. For
each experiment give:
- Hypothesis (in "If [change], then [metric] will [direction]
  by [amount] because [reason]" format)
- The minimum test you can run in 1 week for under $100
- The success metric and the threshold that makes you ship it
- The 1-2 things you can do in parallel that won't muddy
  the data
- A "stop signal" - when to kill it and move on

Across all 3 experiments, target at least 1 acquisition loop
(referral or viral), 1 activation loop (onboarding or aha
moment), and 1 monetization loop (upgrade or expansion).

End with a recommendation: which experiment to start with
on Monday.

Pro tips:

The hypothesis format is the discipline. If you can’t write it in that format, you don’t have a test.
Run experiments sequentially, not in parallel, when you have <1,000 users. Otherwise you can’t attribute the change.
“Kill it” is the most important word in the prompt. The best growth teams kill ideas fast.

Prompt 22 - The CAC payback & LTV prompt

Purpose: CAC payback is the number of months of gross margin it takes to recover the cost of acquiring a customer. LTV is the lifetime revenue from one customer. This prompt turns your data into both numbers.

The prompt:

I need to calculate my CAC payback and LTV for [PRODUCT NAME].
Here is my data:
- Monthly ad spend: $[A]
- Monthly content/SEO spend: $[B]
- Monthly team time on GTM (at $[C]/hr, [D] hours/week): $[E]
- Total paid users: [F]
- Average revenue per user (ARPU): $[G]/mo
- Gross margin: [H]%
- Monthly churn rate: [I]%
- Average customer lifetime in months: [J]

Calculate:
1. Blended CAC (total GTM spend / new customers per month)
2. CAC payback in months
3. LTV using formula ARPU / churn rate, adjusted for gross margin
4. LTV:CAC ratio
5. A "what would have to be true" analysis: what metric would I
   need to improve to get CAC payback under 12 months? Show 3
   scenarios: cut CAC by 30%, lift ARPU by 30%, cut churn by 30%.
6. A 1-paragraph verdict: am I in a healthy place for a
   bootstrapped SaaS, or is one of these numbers red?

Pro tips:

LTV:CAC >3 is the rough benchmark. Below 1, you’re losing money on every customer. Above 5, you’re under-investing in growth.
Include your own time in the CAC. Most bootstrappers under-count.
If payback is >18 months, your business model is broken. Fix the offer, not the ads.

Prompt 23 - The weekly 1-page GTM review prompt

Purpose: A weekly review forces you to learn faster than the market. This prompt structures the 30-minute Friday ritual so it’s not just staring at numbers.

The prompt:

Every Friday at 4pm, I do a 30-minute GTM review for [PRODUCT NAME].
Design a 1-page review template I can fill in 25 minutes and discuss
with my co-founder / advisor / accountability partner for 30 minutes.

The template should have:
1. The 3 numbers that mattered this week (and 1 sentence each on
   what changed and why)
2. The 3 things I did this week (input) and the result of each
3. The 1 thing I learned (the only "insight" section)
4. The 1 thing I'm killing next week
5. The 3 things I'm doing next week (ranked by expected impact)
6. The 1 question I don't have an answer to yet
7. A "morale" line: 1-5, with 1 sentence on why

Add a "90-day GTM scorecard" at the end: the 5 numbers I will hit
or miss by Day 90, with current vs. target. Force me to look at
the gap every week.

Pro tips:

The “1 thing I’m killing” section is the most important. Without it, you’ll accumulate half-finished experiments forever.
Share the review publicly if you can. It builds accountability and is great Build in Public content.
If you can’t fill the template in 25 minutes, you’re tracking too much. Cut.

Prompt 24 - The “what to do when nothing is working” prompt

Purpose: Every GTM hits a wall around day 30-45. This prompt is the playbook for the trough.

The prompt:

It's day 35 of my 90-day GTM for [PRODUCT NAME]. The numbers I'm
seeing: [paste your current AARRR numbers]. The thing that isn't
working is [CHANNEL or METRIC]. I have [N] hours/week and $[B]
in runway.

Diagnose the most likely 3 root causes, in order of probability.
For each:
- The diagnostic question that confirms or rules it out
- The 1-week test I can run
- The decision tree: if test passes, do X; if it fails, do Y

Then design my "Trough Week" protocol:
- What to communicate to my list, my co-founder, my partner
- What NOT to do (the 3 panic moves that make things worse)
- The 1 thing I will keep doing even though it's not working
  yet (because compounding takes time)
- A 1-paragraph pep talk in the voice of a founder who's been
  through this 4 times

Tone: warm, direct, no clichés. No "hustle harder."

Pro tips:

The trough is normal. Most founders quit right before compounding kicks in.
The 3 panic moves are: cutting price, adding features, and changing the ICP. Avoid all three.
Talk to 3 customers in trough week. Nothing resets your thinking faster.

Prompt 25 - The “scale what works” prompt

Purpose: Days 60-90 are about doubling down on what’s working. This prompt identifies the winner and designs the 30-day scale plan.

The prompt:

It's day 60 of my 90-day GTM for [PRODUCT NAME]. I have 3 channels
that are working: [A, B, C]. My best-performing offer is
[OFFER FROM PROMPT 3].

Design a 30-day scale plan:
1. The "winner" math: for each channel, the marginal CAC, the
   scalability ceiling (e.g., "this Reddit subreddit has ~50k
   weekly visitors, so 200 signups/month is the max"), and the
   effort to 2x the output. Pick the 1 to scale.
2. The 3 specific actions to 2x the winner in 30 days. Each
   action: what, by when, expected impact, who owns it.
3. The 2 new bets to test in parallel - small, 1-week tests,
   $100 budget each.
4. The "do not touch" list: 3 things to leave alone while you
   scale the winner (e.g., new features, new audience, new
   pricing).
5. The exit criteria for the 90-day GTM: what does "success"
   look like, what does "iterate for another 90 days" look like,
   and what does "pivot" look like? Be specific with numbers.
6. A 1-paragraph letter to yourself on day 91, written today,
   in the voice of someone who's already done it.

Pro tips:

“2x the winner” is a forcing function. If you can’t describe what 2x looks like, you don’t have a winner.
The “do not touch” list is harder than the “do” list. Discipline beats hustle.
The 90-day mark is the end of a sprint, not the end of the marathon. Plan the next sprint before this one ends.

Comparison table: prompt categories mapped to your 90 days

This is the master table. Print it. Pin it. Use it as your weekly checklist.

Prompt #	Category	Output	Best week	Effort (hrs)	Key metric impacted
1	Audience / ICP	ICP brief, watering holes	Week 1	2	Targeting
2	Audience / ICP	Sean Ellis survey, recruitment email	Week 1	1	PMF validation
3	Offer	3 offers, stress test	Week 1	2	Conversion
4	Offer	3-tier pricing, kill criteria	Week 2	2	LTV, ARPU
5	Channel-fit	Bullseye top 3, hypotheses	Week 2	1	Channel mix
6	Channel-fit	5 content pillars, 30-day calendar	Week 2	2	Reach
7	Channel-fit	Product Hunt launch brief	Week 3 (then 7-8)	3	Acquisition
8	Channel-fit	Cold outreach sequence, tracking sheet	Week 3	2	Acquisition
9	Build in Public	90-day BIP rhythm, anti-patterns	Week 3	1	Trust, audience
10	Content	Weekly long-form post + derivatives	Every week, starting W3	4/week	SEO, GEO
11	Content	Lead magnet design + follow-up	Week 4	4	Top of funnel
12	Content	Newsletter editorial calendar	Week 4	3	Owned audience
13	Content	Customer interview script + synthesis	Week 4	3	Insight
14	Content	SEO/GEO content cluster	Week 5	4	Discoverability
15	Distribution	3-venue launch brief (PH, HN, Reddit)	Week 5-6	6	Acquisition spike
16	Distribution	5-email launch sequence	Week 5	3	Activation
17	Distribution	10 partner categories, pitches	Week 6	4	Leveraged acquisition
18	Distribution	LTD analysis + recommendation	Week 6	2	One-time cash
19	Distribution	PR target list + pitches	Week 6	3	Earned media
20	Measurement	AARRR dashboard + benchmarks	Week 7	2	Visibility
21	Measurement	3 growth experiments	Week 7	3	Compounding growth
22	Measurement	CAC payback, LTV, verdict	Week 7	1	Unit economics
23	Measurement	Weekly 1-page review template	Every Friday, W7+	1/week	Decision-making
24	Measurement	Trough-week playbook	As needed	2	Survival
25	Measurement	Day-60 scale plan, exit criteria	Week 9	3	2x growth

How to read it: the leftmost three prompts build the foundation. The middle prompts (10-14) build the engine. The distribution prompts (15-19) put the engine in traffic. The measurement prompts (20-25) tell you which engine part to tune.

A week-by-week 90-day calendar using these prompts

Here’s how the prompts map to actual weeks. Drop this into Google Calendar, Todoist, or Notion and treat it like a 12-week job.

Weeks 1-2 - Foundation (Audience + Offer)

Day 1-2: Run Prompt 1 (ICP). Output: 1-page ICP brief.
Day 3: Run Prompt 2 (Sean Ellis survey). Send to 30 people.
Day 4-5: Run Prompt 3 (3 offers) and Prompt 4 (pricing). Decide on Offer A and Offer C.
Day 6-7: Run Prompt 5 (Bullseye brainstorm). Pick top 3 channels.
Day 8-10: Run Prompt 6 (content pillars) and Prompt 9 (BIP rhythm).
Day 11-14: Set up the AARRR dashboard scaffold. Land the 30 survey responses.

Weeks 3-4 - Engine (Content + Community)

Day 15-17: Run Prompt 13 (customer interview script). Do 5 interviews.
Day 18-21: Run Prompt 10 (long-form post). Ship article #1. Promote.
Day 22-24: Run Prompt 11 (lead magnet) and Prompt 12 (newsletter).
Day 25-28: Run Prompt 14 (SEO/GEO cluster). Outline 12 articles.

Weeks 5-6 - Distribution (Launches)

Day 29-32: Run Prompt 7 (Product Hunt brief). Start 6-week countdown.
Day 33-35: Run Prompt 8 (cold outreach) and Prompt 16 (email sequence).
Day 36-39: Run Prompt 15 (3-venue launch plan) and Prompt 19 (PR targets).
Day 40-42: Run Prompt 17 (partnerships) and Prompt 18 (LTD analysis).

Weeks 7-8 - Measurement + Iteration

Day 43-45: Run Prompt 20 (AARRR dashboard), Prompt 21 (3 experiments), Prompt 22 (CAC/LTV).
Day 46-49: Set up Prompt 23 (weekly review). First review on Friday.
Day 50-56: Run experiments. If a trough hits, run Prompt 24.

Weeks 9-12 - Scale

Day 57-60: Run Prompt 25 (scale plan). Pick the winner channel.
Day 61-70: 2x the winner. Run 2 new small bets.
Day 71-77: Run your Product Hunt launch. Email the launch sequence. Execute the 3-venue plan.
Day 78-84: Post-launch follow-up. Send the partnership pitches. Run the LTD if it’s a fit.
Day 85-90: Plan the next 90 days. Write Prompt 25’s “letter to day 91” before you need it.

Common mistakes to avoid

Starting with the product. Always start with the audience (Prompt 1) and the offer (Prompt 3). Product is downstream.
Treating ChatGPT like a search engine. It’s a thinking partner. The more context (real numbers, real quotes, real interviews) you give it, the better it gets.
Skipping the customer interview. 5 interviews in week 2 will save you 5 months. Use Prompt 13.
Spreading across 10 channels. The Bullseye Framework forces you to 3. Use Prompt 5 to enforce the discipline.
Chasing virality instead of compounding. A weekly newsletter + 1 long-form post/week + 1 BIP thread/week compounds for years. A viral hit fades in 48 hours.
Forgetting to charge. Free trials are fine. Free forever with no upgrade path is a hobby. Use Prompt 4 to set the ladder.
Ignoring AI-search optimization (GEO). Classic SEO is not enough in 2026. Use Prompt 14 to design content that gets cited.
Quitting at the trough. Day 30-45 is when most founders quit. Run Prompt 24 and talk to 3 customers.
Scaling a broken funnel. 2x the winner only works if the funnel is sound. Use Prompt 22 first.
No weekly review. A 30-minute Friday review (Prompt 23) is the cheapest compounding habit in GTM. Skip it and you’ll drift.

Final word

The best 90-day GTM plan is the one you actually run. The 25 prompts above are a forcing function. Run them in order, ship the outputs, and measure what happens. By day 90, you’ll have either a working GTM or a clear list of what to change. Either is a win.

The biggest thing I want you to take away: in 2026, distribution beats product. A great product with no distribution dies quietly. A good product with a sharp ICP, a clear offer, a tight content engine, and a public launch cadence compounds. The prompts are the scaffolding. The compounding is on you.

Now go run them. I’ll see you in 90 days.

Want more frameworks like this? Browse the Indie Hackers Build Board for real-time examples of founders running exactly these loops.

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25 ChatGPT prompts for bootstrapped founders to plan a 90-day go-to-market

TL;DR - the 90-day GTM in one screen

Why 90 days is the new 12 months

The 3-pillar GTM blueprint: Audience, Channel, Offer

Section 1: ICP & offer framing prompts (Prompts 1-4)

Prompt 1 - The “Find the bleeding neck” ICP prompt

Prompt 2 - The Sean Ellis “must-have” survey prompt

Prompt 3 - The “unfair offer” framing prompt

Prompt 4 - The pricing-tier stress test prompt

Section 2: Channel-fit & Bullseye prompts (Prompts 5-9)

Prompt 5 - The Bullseye brainstorm prompt

Prompt 6 - The X/Twitter (and LinkedIn) content pillar prompt

Prompt 7 - The Product Hunt launch brief prompt

Prompt 8 - The cold outreach prompt that doesn’t feel cold

Prompt 9 - The community & Build in Public prompt

Section 3: Content & community prompts (Prompts 10-14)

Prompt 10 - The “1 long-form piece per week” prompt

Prompt 11 - The lead magnet / Trojan Horse prompt

Prompt 12 - The “1 newsletter, 1 product update” prompt

Prompt 13 - The customer interview prompt

Prompt 14 - The SEO / GEO prompt for Answer Engines

Section 4: Distribution & launch prompts (Prompts 15-19)

Prompt 15 - The Product Hunt, Hacker News, and Reddit “three-venue” launch prompt

Prompt 16 - The email launch sequence prompt

Prompt 17 - The partnership & integration prompt

Prompt 18 - The AppSumo / lifetime deal prompt

Prompt 19 - The PR / earned media prompt

Section 5: Measurement & iteration prompts (Prompts 20-25)

Prompt 20 - The AARRR (Pirate Metrics) dashboard prompt

Prompt 21 - The Sean Ellis growth model experiment prompt

Prompt 22 - The CAC payback & LTV prompt

Prompt 23 - The weekly 1-page GTM review prompt

Prompt 24 - The “what to do when nothing is working” prompt

Prompt 25 - The “scale what works” prompt

Comparison table: prompt categories mapped to your 90 days

People Also Ask - 10 questions founders actually ask

1. What is a 90-day go-to-market plan for a bootstrapped SaaS?

2. How do I write ChatGPT prompts for a GTM plan?

3. What is the Bullseye Framework?

4. How long does a go-to-market strategy take to execute?

5. What is the difference between GTM and marketing strategy?

6. Can ChatGPT actually write a GTM plan?

7. What are the best free tools for a bootstrapped launch?

8. How do I know if my GTM is working in the first 30 days?

9. What is the single biggest GTM mistake bootstrapped founders make?

10. How do I use AI in my GTM without sounding like a robot?

A week-by-week 90-day calendar using these prompts

Common mistakes to avoid

Final word

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